“The single biggest problem in communication, is the illusion that is has taken place.” – George Bernard Shaw
Why is it so difficult to communicate today? Technology, deadlines, customer demands, internal demands, the fast pace of business and the list goes on. Effective communication is a key driver for achieving business results and employee engagement. You can make a difference with clear, concise, and focused messages that engage your audiences.
Because of the fast-paced nature of business and competing priorities, it is critical that we put together the right information that appeals to the audience’s motivation – what’s in it for them. “If you would persuade, you must appeal to interest rather than intellect” – Benjamin Franklin.
We need to keep our messages concise, organized, and on topic. Audiences are rating us on our length of time. Many of us have had the experience of being asked to present for 10 minutes at a meeting but when the time came, only had 3 minutes to present. This does not mean that we give our 10-minute presentation at a very fast pace. We need to have a few key talking points and be flexible with our messages.
If we are Bright and Brief, we can deliver our message within the allotted time and delight our audiences.
What is the importance of efficient, clear, and effective communications? HR Magazine reports in a survey that of 4,000 employees, 46 percent said they routinely received confusing or unclear directions, with 36 percent of these employees reporting it happening up to three times each day. Participants in the study estimated they wasted about 40 minutes of productivity each day trying to interpret unclear or confusing directions.
Be Bright. Be Brief. Be Gone.™ is a 2.5 hour in-house program that guides participants in crafting messages that are clear, concise, and focused. Learn how to craft messages that influence others while gaining confidence and comfort through your communications. Contact us today to bring this program to your organization.
Lead to the Max!SM