From leading change and influencing others to effective communication and advanced sales training, Jennifer Maxson & Associates has the right solution to propel your organization to new heights.  Simply put, we help organizations move forward. Jennifer Maxson & Associates is unique. We customize each program to fit client needs and encourage hands-on learning through experiential education.

Fifty to seventy-five percent of each program involves real world application because we know practice makes permanent (not perfect).  We go above and beyond for our clients by offering complimentary reinforcement sessions, ideas for sustainable leadership development and continued engagement with our team of coaches. See what our clients are saying >

Jennifer Maxson & Associates is available for guest speaking at conferences, corporations, trade associations, and educational institutions. Contact us and we will provide you with our favorite and most popular topics.

Jennifer Maxson & Associates offers Guest Speaking in any of the below topics. Customized topics per organizational needs are available upon request.


7 Levels of Influence
During this guest speaking session, learn how to: analyze your audience, identify the sources of resistance to your key messages, and determine the distance between where key audiences are and where you want them to be. There is hands-on application of crafting a message to advance your idea/position according to the audience.

Communicate with Impact
Premier organizations need communicators at all levels who can influence others. Learn how to be an engaging, energizing, and activating communicator who communicates with impact.

Emotional Intelligence
Achieve higher levels of employee engagement, motivate, and inspire your team by understanding and practicing Emotional Intelligence. During this session, we will define what Emotional Intelligence is and why it has a key differentiator of success.

Executive Presence
Learn how to emit Executive Presence by understanding what it looks like, how it can impact your career, and how it can be developed through confidence, communication, and emotional maturity.

High Performing Teams
Learn how to: improve team performance, become a high team performance leader with high performing teams, redefine the concept of individual and team accountability, and develop important new skills alongside a decision making model.

Leader and Manager
Througout this session, learn the difference between a Leader and a Manager, what qualities are needed in both, and how the two roles work together as separate entities.

Ten Tips for Selling Value
Your clients must see value in your organization and your product. Learn how to create and sell value to your customer through tips on listening, creating custom messaging, and building your trust and credibility.

The Art of Networking
During this session, participants will learn how to build their business network, maximize the value of professional and community memberships, and expand social skills for many different settings. This session combines self assessment tools alongside real-life application and exercises for maximum effectiveness.

The Power of Storytelling
Stories can engage audiences and enhance a message for anyone who needs to inspire and motivate key constituencies:  internal leaders, sales leaders, public speakers, training managers, media spokespeople, plant managers, and many more. Learn how to use storytelling in business to be more successful by improving your storytelling performance.

Upcoming Events

There are currently no scheduled events.

Past Events

  • 2017

    • March 8, 2017, International Women’s Day Conference | Enhance Your Presence

      Enhance Your Presence
      What is Presence? What are the key elements and how do you develop your presence? Jennifer Maxson, Practice Group Leader, at Varnum Consulting will share with you the three main factors that contribute to presence: Confidence, Communication and Emotional Maturity.  This interactive session will include information, tips and practice to help you Enhance your Presence.

  • 2016

    • July 19, 2016, The Power of Storytelling - GR Chamber of Commerce Business Matters

      "Storytelling is the most powerful way to put ideas into the world today." ~ Robert McKee
      The power of storytelling cannot be measured. Through this sharing of experiences, many of us enjoy memories from the past, passing on family traditions, and organizational success and history.
      In this Business matters session, Jennifer Maxson will define Storytelling and why we need to use it in our organization and with our clients. The benefits of storytelling range from establishing a common ground to building brand loyalty.  From TED Talks to team meetings, Jennifer will share insights on why Storytelling MATTERS to your business.

      Contact: Ciciley Moore, Grand Rapids Chamber of Commerce

    • July 13, 2016, Enhancing the Credibility of Your Leadership - ORGPRO Conference

      ORGPRO is Michigan’s premier education and networking convention for professionals in the not-for-profit industry. With two full days of educational programming and networking opportunities targeted to the needs of association professionals, ORGPRO will help you advance in your professional journey.

      Jennifer Maxson, Varnum Consulting's Practice Group Leader, will be the keynote speaker on Wednesday, July 13th. Her topic will be "Enhancing the Credibility of Your Leadership: Making Your True Commitment Plan."

    • April 13, 2016, Michigan HR Day

      On April 13, 2016 Human Resources and other professionals from across the state will meet in Lansing for the 7th Annual Michigan HR Day.
      Jennifer Maxson will be speaking on the Role of a Leader.

    • March 17, 2016, Young Nonprofit Professionals Network of Grand Rapids

      Varnum Consulting Practice Group Leader and Executive Coach Jennifer Maxson is pleased to join the Young Nonprofit Professionals Network of Grand Rapids.

    • February 24, 2016, The Public Relations Student Society of America at Grand Valley State University

      Jennifer Maxson, Varnum Consulting Practice Group Leader and GVSU graduate will join in an alumni panel discussion.

  • 2015

    • October 13, 2015, The Business of Networking - Women Industrial Supply Executives Summit

      At this exclusive event for Women Industrial Supply Executives (WISE), top female executives will gain skill in:
      -Building their business network
      -Maximizing the value of professional and community memberships
      -Expanding social skills for many different settings

      W.I.S.E. is a special interest group under the Industrial Supply Association (ISA)

      Nashville, TN

    • May 15, 2015, Library Leadership - Michigan Library Association Executive Summit

      In the broadest sense of the word, a "leader" is someone who brings people together and guides them toward a common goal. Anyone can tell others what to do, but effective leadership requires more than the ability to assign tasks to others.

      This session covers three key aspects of effective leadership and how to apply them to your individual situation.

      Lansing, MI

  • 2014

    • July 10, 2014, Be Bright. Be Brief. Be Gone.™ with the Michigan Association of Healthcare Recruitment

      Learn how to craft messages that influence others using a proven planning method.

      Craft messages that are clear, concise and focused to get your points across
      Craft messages that influence others
      Use a proven planning method
      Incorporate the Rule of Three

    • May 30, 2014, Be Bright. Be Brief. Be Gone.™ with the Grand Rapids Chamber of Commerce

      Learn how to craft messages that influence others. Presenter Sarah Flick serves as a Varnum Consulting coach for the Speak Up & Be Effective™ series and will teach you how to:

      Craft messages that are clear, concise and focused to get your points across
      Use a proven planning method
      Incorporate the Rule of Three

      If you’re looking for ways to enhance your communications, you don’t want to miss this workshop with the Grand Rapids Chamber of Commerce. 


    • May 23, 2014, Be Bright. Be Brief. Be Gone.™ with the Michigan Bankers Association

      Learn how to craft messages that influence others using a proven planning method.

      Craft messages that are clear, concise and focused to get your points across
      Craft messages that influence others
      Use a proven planning method
      Incorporate the Rule of Three

    • May 8, 2014, Role of a Leader with Lansing SHRM

      This program is approved for 1.5 recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.

      Topic: “The Role of a Leader”

      Understand the difference between leading and managing

      Understand the three roles of a leader (Setting Direction, Aligning Others, Motivating and Inspiring)

      Apply a current business challenge to each of the three roles of a leader

    • April 11, 2014, Be Bright. Be Brief. Be Gone.™, Michigan Bankers Association

    • March 13, 2014, The Business of Networking

      Networking Experts and professionals offer an intense day of business & professional development. Attendees will learn how to create effective networking strategies; why, how, with who and where to connect, to build beneficial relationships. Additionally an expert image consultant helps to raise self-esteem & financial expert will share specialized investment information as attendees learn to build a powerful network to increase their net-worth! We have a passion to Educate Empower Embrace Women in Business!


    • March 5, 2014, Dynamic Facilitation, West Coast Chamber

      Business leaders are increasingly called upon to convene diverse, collaborative work teams in efforts to solve complex, often significant issues.  Once the group is assembled, it is critical to maximize outcomes and minimize tensions.  In this seminar Ellen McNally, coach and consultant with Varnum Consulting, will help you learn to:

      • Guide group efforts for generating a wide variety of creative ideas
      • Keep the agenda moving forward in a positive direction
      • Develop consensus around critical issues


  • 2013

    • October 25, 2013, The Business of Networking

      Juliana Nahas-Viilo will discuss networking strategies followed by a brief speed-networking session, 7:30am-9:00am. 


    • October 22, 2013, The Business of Networking

      The 2013 Women in Manufacturing SUMMIT features roundtables led by top female leaders on professional development, leadership and mentoring, and marketing and creativity.

    • October 15, 2013, Fearless Facilitation

      Coach Ellen McNally will be speaking at the 41st Annual Council of Michigan Foundations Conference.  The highly interactive session will help participants learn how to guide group efforts to generate creative ideas, keep the agenda moving in a positive direction and develop consensus around critical issues.

    • October 8, 2013, Seven Levels of Influence

      Jennifer Maxson will be speaking at the 2013 25th Annual MISHRM Conference & Exposition. This is a four-day leadership event in Grand Rapids, MI for hundreds of human resources professionals from Michigan, Indiana, and Ohio.

    • September 26, 2013, Leadership and Leading Change

      Jennifer Maxson will be speaking to the Jackson HR Association on Leadership and Leading Change

    • September 7, 2013, Grand Rapids Bar Association

    • May 2, 2013, The ONE! Career Networking Event

      Come see Varnum Consulting at The ONE! Career Networking Event at Grand Valley State University

    • April 16, 2013, Effective Training and Communicating for Results

      Come see Varnum Consulting speak at MMHRA in Mt. Pleasant.

    • January 23, 2013, Seminar: The Business of Networking

      Come see Varnum Consulting speak about becoming more comfortable and effective in a networking situation.


Alumni Reinforcement sessions are available only to those who have previously attended a Public Program.

Please login using the credentials previously provided. If you do not have this information, please contact Jennifer Maxson & Associates.